REALTORS – A Clean House Sells Faster! First Impressions Matter

Who doesn’t love a clean house? When it comes to selling a home, first impressions are everything. It’s like dating in real life. We are attracted to someone that has a good appearance. Cleaning your home is an important step before selling your home in the market. Potential buyers form an opinion within seconds of stepping through the front door, and an organized, fresh-smelling home can make all the difference in creating a positive experience. Real Estate Agents know that every little detail counts. From decluttering to professional photos, every step has an important role in catching a buyer’s eye. A sparkling clean refreshed home creates an instant positive impression, giving buyers a sense of well-maintained space. Realtors ensure that every listing looks its absolute best is essential in attracting offers quickly. Here’s why cleanliness is key and how Going GreenHouse can help make every home you sell shine and faster!

• Builds Buyer Confidence! – Of course buyers want their money to go to the best home. Buyers are more likely to trust a well-maintained, clean home. Buyers are mostly searching homes in Zillow, Redfin or other Home listing websites. Aside from home price, a clean and refreshed home is one of the big factors for buyers. When they see that a seller has invested in a thorough cleaning, it reassures them that other areas, like plumbing, HVAC, or electrical systems, may also be well-cared for. This confidence can translate into a faster, smoother sale. 

• Highlights the Home’s Best Features- A cleaned home can bring out its best feature. Staging your home is one of the most important processes when selling a home. Most buyers visit Open houses and they want to see the home in person. Dust, smudges, and clutter can obscure a property’s true potential. Clean surfaces, sparkling floors, and sanitized bathrooms ensure that each area shines. Cleanliness accentuates the home’s architectural details, floor plans, and design choices, helping buyers appreciate its unique selling points. 

• Creates an Emotional Connection- When buying a home you have to visit several homes. Listed homes have different designs and sizes.  A clean home feels inviting and well-cared for, allowing buyers to imagine themselves living comfortably in the house. Homes that are spotless from top to bottom have a higher chance of being sold. This emotional connection can lead to faster decisions and more competitive offers. 

RECOMMENDATION FOR REAL ESTATE AGENTS:

HOW TO LEVERAGE CLEANLINESS FOR A HOUSE SELLS FASTER!

1. Partnering with a Professional Cleaning Service -Encourage your clients to invest in a professional cleaning service before listing their home. Companies like Going GreenHouse specialize in making homes shine, using eco-friendly products and high-quality techniques to create a welcoming atmosphere. Services like move out ready, window washing, cleaning room, kitchen cleaning, and floor cleaning
2.  Educate Sellers About Cleanliness- Some of the Sellers don’t always realize cleanliness is a big factor on the sale of their home. As their trusted advisor, explain how a small investment in cleaning can lead to a faster sale and potentially higher offers. Provide them with resources or partner with a cleaning company to streamline the process.
3. Focus on “High-Traffic” Areas– Most buyers tend to gravitate toward specific areas of the home. Ensure these spaces are pristine:

• Entryways: First impressions matter. A clean, welcoming entry sets the tone for the entire tour.
• Living Rooms: These communal spaces should feel warm, inviting, and dust-free.
• Bedrooms: Clean linens, vacuumed carpets, and organized closets can make a big impact.

YOUR 5-STAR, NON-TOXIC HOUSE CLEANING REFERRAL BENEFITS 

1. Trust and Liability- We offer peace of mind because you know we will consistently perform well and reduce your need to manage cleaning services for your referrals or clients. 
2. Streamlined Communication- You and your referrals can text, call or email us and our dedicated team in the office will ensure any request is handled efficiently.
3. Familiarity with the Neighborhood- We are familiar with the neighborhood and your referrals. We execute our service with your neighborhood’s unique needs in mind!
4. Happy Referrals– We coordinate directly with your referrals to ensure their specific service is executed to their liking every time!
5. A Free Service For You, The Referrer!- We are serious about making this relationship a BIG WIN for you! For every 5 clients you refer to us, you can get FREE 5-star, non-toxic, house cleaning service up to $400 for your own home!
6. Promotional Opportunities- Collaboration in marketing materials (flyers, social media shout-outs) boost both brands and leverage each other’s client base. 

Our team is committed to supporting real estate agents like you by ensuring every listing looks its absolute best. From deep cleaning to move-out readiness, we take care of the details so you can focus on what you do best—selling homes and delighting your clients.

Going GreenHouse is looking forward to working with you! Let’s give our clients their clean and dream home. Together, we can transform every listing into a dream home for the next owner.